After 14 years as a dedicated Kindle user, I recently made the switch to Kobo.
I bought my first Kindle in November 2010. It had a keyboard and global 3G connectivity, and it quickly became my favorite device. Later, when I joined Amazon's devices organization in 2016, it felt meaningful to contribute (even in small ways) to a product I loved.
Every few years, I would gift my current Kindle to someone and upgrade to the latest model. Earlier this year, after gifting my Kindle Paperwhite, I realized the Kindle line hadn't seen any updates in over three years. This led me to explore alternatives, and I decided to try the Kobo Clara BW. The switch has been a pleasant surprise.
What made me choose Kobo?
Clean, simple, user-focused interface. Unlike Kindle's marketing-heavy home screen, Kobo puts your content front and center.
Sideload mode enables a truly offline mode. You don't need to be connected to Wifi or register/login at Kobo. You can manage your books easily with Calibre app.
I prefer supporting authors directly when possible. For instance, I can easily read books purchased directly from authors like Derek Sivers through his website. Kobo's better support for open formats means less lock-in, giving you more control over your digital library.
No forced advertisements. While Amazon charges extra to remove ads from Kindles (that you already paid for), Kobo provides a clean, ad-free experience right out of the box.
Better font options. You can upload custom fonts and adjust font weights.
On a related note, I've also moved away from Audible to prioritize reading over listening, and I'm now exploring more open alternatives to Audible.